It was a hot day in 2009 when I first set foot in Hong Kong. As I walked through the bustling streets, taking in the sights and sounds of this vibrant city, I couldn’t help but feel a sense of excitement and possibility.
I had come to Hong Kong to work on Prudential’s proposed acquisition of AIA, and I was eager to dive into the world of Asian insurance.
As it turns out, each of the markets in the region have their own characteristics and navigating this is complex.
From life insurance to non-life insurance, the markets are growing and evolving at a rapid pace. In our new publication [Download Here], we explore the insurance landscape across 13 markets in Asia, delving into the various products and services offered, distribution channels, the foreign ownership restrictions that exist, and the M&A activity that is taking place.
Perhaps most importantly, we discuss the distribution of insurance products in Asia and how it is changing in response to the growth of the region and rapid digitalisation. From traditional channels like agents and brokers to newer options like online platforms and mobile apps, the way that insurance is sold and distributed is undergoing a shift.
I hope that our publication will provide a valuable resource for those seeking to better understand the insurance landscape in Asia and the opportunities and challenges it presents. A much longer version exists for those who want to dive deeper.
