Porter’s 5 Forces

Porter’s Five Forces is a framework for analyzing the competitive environment of a business. It identifies five forces that determine the competitive intensity and, therefore, the attractiveness and profitability of an industry. These forces are: (1) Threat of new entrants, (2) Threat of substitutes, (3) Bargaining power of buyers, (4) Bargaining power of suppliers, and (5) Industry rivalry.

Michael e porter